Was ist Untitled

---
title: "Closed Opportunity (Closed Opportunity / Closed Opp)"
slug: "closed-opportunity-closed-opp"
type: "glossary"
---

Definition

"Closed Opportunity" (or "Closed Opp") is an umbrella term for sales opportunities that have been marked as either won (Closed Won) or lost (Closed Lost) in the CRM system, and are therefore considered closed.

Explanation

In B2B sales, an Opportunity (or a Deal) refers to a specific sales project with a potential customer. Once the sales process concludes – whether through the signing of a contract or the customer's rejection – this Opportunity is closed. The overarching "Closed Opportunity" status helps sales leaders analyze the total number of completed deals in relation to the open Opportunities still in the pipeline.