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```yaml
title: "Sales 4.0"
slug: "sales-4-0"
type: "glossary"
---

Definition

Sales 4.0 refers to the digitization, automation, and acceleration of sales processes, driven by intelligent technologies such as AI.

Explanation

A primary objective of Sales 4.0 is to rapidly identify and address increasingly complex customer needs. A crucial prerequisite for this is robust CRM databases containing well-structured data, coupled with their systematic analysis. The core technologies underpinning Sales 4.0 include Machine Learning and Artificial Intelligence.