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Sales Glossary

Was ist Natural Language Processing

B2B Vertriebs- & KI-Fachbegriff verständlich erklärt

Definition

Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that aims to enable computers to comprehend written text and spoken language much like humans do.

Explanation

Natural Language Processing (NLP) focuses on bridging the gap between human language and computer systems by teaching computers to process text or speech data and 'understand' their full meaning. This process combines computational linguistics (rule-based modeling of human language) with statistical models, machine learning, and deep learning. NLP is designed to recognize, read, interpret, tag, and generate language. It therefore represents a program's capability to understand human language as it is spoken and written. In a sales context, NLP is commonly used for analyzing emails and call transcripts, automating data entry and note-taking, gaining insights from sales conversations, and powering virtual assistants.
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