Definition
BDRs (Business Development Representatives) or SDRs (Sales Development Representatives) are sales professionals who focus on acquiring and qualifying new leads and prospects.Explanation
BDRs and SDRs are sales professionals (typically an entry-level role in tech and B2B sales) whose primary responsibility is to schedule qualified meetings with potential customers (prospects) for their assigned Account Executives (AEs).While the terms are often used interchangeably, in practice, there's usually a subtle distinction:
- An SDR primarily focuses on qualifying inbound marketing leads (contacts who have already expressed interest).
- A BDR, however, focuses on active outbound prospecting (cold outreach and identifying new target accounts).