---
title: "AI Guided Selling"
slug: "ai-guided-selling"
type: "glossary"
---
Definition
AI Guided Selling defines a sales process that is significantly enhanced and optimized through the strategic application of Artificial Intelligence (AI) and Machine Learning (ML).
Explanation
AI Guided Selling empowers sales teams by leveraging AI and Machine Learning to navigate an increasingly complex sales environment. This is achieved through specialized AI Guided Selling software, which also fosters more intelligent buyer engagement. Every interaction generates data, offering profound insights into the company's sales activities. For instance, the software analyzes how buyers responded to specific content, if it was shared, or whether a particular sales play led to the successful closure of an opportunity. By aggregating this data, B2B companies gain a comprehensive view of their sales performance. The more contextual data aggregated, the more precise and valuable the software's actionable recommendations become.
