Was ist Untitled

---
title: "Account-Based Marketing (ABM)"
slug: "account-based-marketing-abm"
type: "glossary"
---

Definition

Account-Based Marketing (ABM) is a go-to-market strategy that precisely targets a specific customer segment or a curated list of key accounts.

Explanation

ABM is a go-to-market strategy focused on identifying a specific, highly promising customer segment (or individual high-value accounts) and engaging them with a highly customized approach. This involves cross-functional collaboration to deliver an optimized and highly personalized customer engagement strategy. In ABM, Marketing typically takes the strategic lead. It's a 'quality over quantity' approach, making it, in many respects, a stark contrast to traditional outbound and inbound marketing methodologies.