July 21, 2022

Glossary

What is a Buying Center?

Sales and AI terms from A – Z

Buying Center, B2B, Sales

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The buying center consists of people who are involved in a specific purchasing decision.

The buying center of a company or organization consists of people who are involved in a specific purchasing decision. The following roles are usually represented within a buying center: - user/ functional department - purchase (purchase department) - influencer - decision maker.

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