December 15, 2021

Company Update

AI Guided Selling: Dealcode raises €1 million pre-seed financing in mission to make sales teams more successful

APX, IFB Innovationsstarter and Facelift-founder invest in a tech megatrend that’s become even hotter due to the Covid pandemic.

Dealcode, Pre-Seed, Investment, AI, Artificial Intelligence, SaaS, Germany, Hamburg, Growth

Hamburg based Dealcode’s AI guided selling solution is proof that groundbreaking software absolutely can be “made in Germany”. Developed since April 2021 and first launched in September of this year, Dealcode already serves clients like Casavi, Facelift and IntelliShop. The pitch: machine learning algorithms automatically guide sales teams towards faster closing of better deals, overall raising their success rates and revenues. The beta version has prompted investors to invest €1 million in Dealcode’s pre-seed round. The IFB Innovationsstarter GmbH has chosen the company as the recipient of its InnoRampUp grant awarded to highly innovative technology startups. The early-stage investor APX, a joint venture between Axel Springer and Porsche, as well as the founder of Facelift, Benjamin Schroeter, are investing as well.

In 2019, Gartner called AI guided selling a tech megatrend, citing research that more than half of all companies polled were looking to deploy data- and algorithm based tools in order to speed up their sales processes. With viable sales tools like fairs and in person client visits mostly paused, Covid19 has only increased urgency.

When connected to CRM tools, Dealcode’s AI analyzes more than 150 variables in existing client sales data in order to detect patterns that allow for individualized, specific guidance. The SaaS solution indicates which deals appear to be most promising, how to speed up deal closure and where to focus for maximized revenue. The one of a kind “dealcode” for every client relationship suggests ideal next steps and the most promising sales tools mix and results in a 50% increased likelihood of closing a deal successfully.

The idea, but also the team behind Dealcode have impressed Jörg Rheinboldt, Managing Director at APX:

“Dennis Hilger and Alexander Weltzsch know from experience how sales can make or break a business. In their venture, we were taken by their clarity of vision, their passion for the topic, their operational prowess and the very successful beta phase. We are delighted to not only be one of the first investors for Dealcode but to also be long term partners in realizing their ambitious goals, which is very in line with APX strategy.”
Joerg Rheinboldt, Managing Director APX

Benjamin Schroeter, co-founder of Facelift, decided to invest as well:

“I have known Alexander and Dennis for more than ten years and have always loved working together when they scaled the Facelift sales team. When they told me about Dealcode after their departure from the team, I realized immediately that this is the solution that had always been missing. Team and product are something I just had to invest in when the opportunity presented itself.”
Benjamin Schroeter, Co-Founder Facelift

“We know that there’s a real upside for our clients’ businesses and that demand for a solution like Dealcode is huge - which is why we are seeing six figure-revenues a half year after we have launched. We are looking to scale our product and sales as quickly as possible which is why we are delighted to know partners like APX, IFB and Benjamin by our side for this next phase of growth”, says Alexander Weltzsch, CEO and Co-Founder of Dealcode. The company aims to start internationalizing its business as early as next year by launching in Austria and Switzerland with more European markets to follow in 2023 and expansion to the US planned in 2024. To support the international rollout 100 jobs will be created.

Dealcode's AI brings back focus to sales activities. The value proposition:
Spend less time on business that will never happen and focus on the most important deals.‍

About Dealcode

Dealcode is an AI guided selling software, aimed at b2b sales teams looking to increase their revenues by minimizing the subjective elements of the sales process. It’s the first ever tool to use machine learning to analyze more than 150 variables in existing client sales-data in order to generate a winning formula for every client. Using Dealcode results in more accurate projections of growth and revenue and an increase in sales success. Dealcode was founded in Hamburg, Germany in April 2021 and considers itself a European tech brand - both with regards to its values as well as with its stance towards data privacy.

Related SalesLeaks

WeHackSales: Ein Rückblick zum Sales AI Networking Event

WeHackSales: Ein Rückblick zum Sales AI Networking Event

Werfen wir einen Blick zurück auf das revolutionäre WeHackSales, ein noch nie dagewesenes Sales AI Networking Event, das von Dealcode organisiert wurde. Komm mit uns und tauchen in die fesselnde Welt des außergewöhnlichen #WeHackSales Events ein.

May 4, 2023
Dealcode ist offizieller HubSpot App Partner

Dealcode ist offizieller HubSpot App Partner

HubSpot ist eines der beliebtesten CRMs auf dem Markt, und Dealcode ist stolz darauf, ein offizieller HubSpot App Partner zu sein. Wir bieten eine breite Palette von Funktionen, die Ihnen helfen, das Beste aus Ihrem HubSpot CRM herauszuholen.

November 8, 2022
Top 10 AI StartUps in Nord-Deutschland

Top 10 AI StartUps in Nord-Deutschland

Am 07.09.2022 organisierten Hamburg und Schleswig-Holstein ein gemeinsames Pitch-Event mit KI StartUps sowie verschiedenen Netzwerkpartner*innen. Dealcode war auch dabei 😊

September 13, 2022
WeHackSales: A Recap of the Sales AI Networking Event

WeHackSales: A Recap of the Sales AI Networking Event

Let's take a look back at the revolutionary WeHackSales, an unprecedented Sales AI networking event organised by Dealcode. Join us and dive into the captivating world of the extraordinary #WeHackSales event.

May 4, 2023
AI-Guided Selling: Dealcode is Official HubSpot App Partner

AI-Guided Selling: Dealcode is Official HubSpot App Partner

HubSpot is one of the most popular CRMs on the market, and Dealcode is proud to be an official HubSpot App Partner. We offer a wide range of features that can help you get the most out of your HubSpot CRM.

November 8, 2022
Top 10 AI StartUps in North Germany

Top 10 AI StartUps in North Germany

On 07th of September 2022, Hamburg and Schleswig-Holstein organized a pitch event with AI StartUps as well as various network partners. Dealcode also participated 😊

September 13, 2022

Use our free Chrome Extension:
AI Agents and Sales Co-Pilot

dealcode AI Companion Top Features

• Search and save contacts on LinkedIn
• Enrich and capture business contact data
• Eliminate repetitive and manual tasks
• Improve CRM data quality through intelligent enrichment
• Increase sales efficiency with AI-based outreach at scale

B2B sales teams work efficiently with dealcode AI

“With dealcode AI's platform, we were able to send over 50,000 personalized 1:1 mailings shortly after onboarding. Such a volume would have required at least 20 additional employees, which was completely unrealistic. Dealcode AI therefore played a key role in helping us to achieve our sales targets quickly and efficiently. Especially the personal support and the consideration of our specific industry requirements should be emphasized.”

Adrian Lier

Head of Sales B2B at Group

"Jungmann Systemtechnik is currently experiencing a revolution in sales with dealcode AI. In a short period, we have achieved significant successes, including hundreds of qualified leads and valuable appointments that have opened up new business horizons for us. The results far surpass previous attempts, and we are excited about the opportunities now available to us. Due to the successes we have achieved with dealcode AI, the next step is to expand the project to additional countries. We are convinced that this is just the beginning of an extraordinary success story."

Dirk Lüders

Marketing & Sales Director International at Jungmann Systemtechnik GmbH & Co. KG

"With dealcode AI, we have revolutionized customer engagement, enhanced our sales efficiency and achieved remarkable success in a highly specialized market. dealcode AI demonstrates that we can achieve more, faster and more effectively than ever before."

Volker Hirsch

Head of Sales at RÖHM GmbH

Getting Deals Done with
dealcode AI