Was ist Customer Success

Definition

Customer Success is a department or strategy commonly employed in B2B sales to cultivate enduring customer relationships.

Explanation

Customer Success refers to a dedicated department or a strategic approach frequently utilized in B2B sales with the primary goal of optimizing customer relationships. The core objective of this approach is to boost revenue by minimizing customer churn (attrition rate) while simultaneously promoting cross-selling and up-selling opportunities. This cultivates a strong and loyal customer base, significantly enhancing the predictability of recurring revenues.