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Sales Glossary

Was ist Request for Proposal (RFP)

B2B Vertriebs- & KI-Fachbegriff verständlich erklärt

Definition

A Request for Proposal (RFP) is a structured process where a company invites potential vendors (suppliers) to submit a formal proposal for a specific project, product, or service.

Explanation

In the B2B sector, a Request for Proposal (RFP) is frequently utilized for complex procurement processes — such as evaluating new software solutions — to facilitate a structured pre-selection of potential partners. The issuing company (or client) prepares a comprehensive document (often a requirements specification or Statement of Work - SOW) that outlines all functional, technical, and legal requirements the vendor must meet. Upon receiving and evaluating the proposals, the client selects their preferred candidates, requests detailed licensing and service agreements, and often has the remaining vendors compete in a final round before awarding the project.
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Quick Facts

Themengebiet:B2B Sales & CRM
Zielgruppe:Vertriebsleiter & SDRs
Lesezeit:~2 Min.
Verifizierung:100% Geprüft

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