Was bedeutet „B2C2B“

Definition

B2C2B is an acronym for "Business-to-Consumer-to-Business."

Explanation

B2C2B describes a sales and distribution model where an individual user (consumer) initially engages with a product or service. If this user is sufficiently impressed and convinced by its value, they champion its adoption within their organization (Business). This often leads to the product being acquired as an enterprise-wide license for multiple or all employees. This approach is frequently referred to as Product-Led Growth. Typically, the initial usage for the individual user is free (Freemium), while professional, company-wide implementation naturally comes with a cost.