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What is ABC (Always Be Closing)?

September 1, 2022

What is ABC (Always Be Closing)?

Sales and AI terms from A – Z

Always Be Clothing, ABC, B2B, Sales

"Always Be Clothing" is a motivational phrase/ sales strategy.

"Always Be Clothing" is a famous movie quote by Alec Baldwin in the classic Sales film "Glengarry Glen Ross" 1992. This is a motivational phrase/ sales strategy rooted in the idea that every step a Sales Rep takes within the Sales Process leads to closing the Deal finally. This can involve finding new ways to persuade the customer to make a purchase, addressing any objections they may have, and working to overcome any challenges that may be preventing the sale from happening.

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