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Sales Glossary

Was ist IoT (Internet of Things)

B2B Vertriebs- & KI-Fachbegriff verständlich erklärt

Definition

The Internet of Things (IoT) refers to a global network of physical objects, machines, and devices equipped with sensors, software, and connectivity, enabling them to autonomously collect, exchange, and process data.

Explanation

Within B2B and industrial settings, we often refer to the Industrial Internet of Things (IIoT), which is designed to connect factories, supply chains, and infrastructure. The data generated by IoT devices empowers businesses to gain comprehensive oversight of operational processes, maximize resource efficiency, and strategically plan predictive maintenance. By combining IoT with Artificial Intelligence (AIoT), connected devices can autonomously identify patterns and make smart, on-site decisions. IoT data offers SaaS providers a valuable resource for advanced analytics, as it translates physical events into digital dashboards and workflows. Consequently, B2B companies leverage IoT technologies as a cornerstone for the digital transformation of their products and the development of new, usage-based service business models.
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