---
title: "ABC (Always Be Closing)"
slug: "abc-always-be-closing"
type: "glossary"
---
Definition
"Always Be Closing" is a motivational sales mantra and strategy.Explanation
Originally coined in the classic film "Glengarry Glen Ross," "Always Be Closing" describes a traditional sales philosophy where every action taken by the salesperson is relentlessly focused on securing the deal. However, in today's B2B and SaaS landscape, this purely close-driven, often aggressive approach has evolved into a customer-centric, consultative model.Today, AI-powered systems empower sales teams to implement the principle of continuous advancement through the sales funnel more intelligently. Rather than applying pressure, algorithms analyze customer behavior and recommend the optimal moment for the next logical step. Thus, the ABC principle evolves into a data-driven process that prioritizes customer needs and fosters sustainable business relationships.