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What is BANT?

July 14, 2022

Glossary

What is BANT?

Sales and AI terms from A – Z

BANT, Budget, Authority, Need, Timeline, B2B, Sales

"BANT" is short for Budget, Authority, Need, Timeline.

"BANT" (stands for Budget, Authority, Need, Timeline) is a sales tool for the initial lead qualification. The sales rep tries to find out whether... - money would realistically be available for the product/service (Budget) - we are talking to the right contact person (best case: decision maker) (Authority) - there is a current need for our product/service (Need) - it fits into the timeline to discuss with each other in more detail (Timeline) If all 4 criteria can be answered positively, the sales process will continue.


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