July 7, 2022

Glossary

What is Annual Recurring Revenue (ARR)?

Sales and AI terms from A – Z

Annual Recurring Revenue, ARR, B2B, Sales

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Annual Recurring Revenue (ARR) is the amount of contracted monthly revenue calculated on the basis of a calendar year.

Annual Recurring Revenue (ARR) is the amount of contracted - monthly recurring - revenue calculated on the basis of a calendar year. Example: 10.000,- USD monthly fees are considered to 120.000,- USD ARR. So for this single customer, 120k per year is to be expected.

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