July 6, 2022

Was ist Annual Recurring Revenue (ARR)?

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Annual Recurring Revenue, ARR, B2B, Sales, Vertrieb, Umsatz, Jahresumsatz

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Annual Recurring Revenue (ARR) ist das Ergebnis der vertraglich vereinbarten monatlichen Umsätze, hochgerechnet auf ein Kalenderjahr.

Unter dem Begriff “Annual Recurring Revenue” (kurz ARR) versteht man das Ergebnis der vertraglich vereinbarten - monatlich wiederkehrender - Umsätze, die auf ein Kalenderjahr hochgerechnet werden.

Beispiel: 10.000,- EUR monatliche Kosten, sind gleich 120.000,- EUR ARR. Allein dieser Kunden generiert demnach voraussichtlich einen jährlichen Umsatz von 120k EUR.


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