August 25, 2022

Glossary

What is Customer Acquisition Cost (CAC)?

Sales and AI terms from A – Z

Customer Acquisition Cost, CAC, B2B, Sales

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Customer Acquisition Cost (CAC) is the amount a company has to spend to acquire a new paying customer for a product or service.

The amount a company has to spend to acquire a new paying customer for a product or service is called Customer Acquisition Cost (CAC).

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B2B sales teams work efficiently with dealcode AI

„Today, dealcode allows us to run email campaigns with the firepower of a massive marketing and CRM team. Instead of manual workflows, a team of two now simply briefs our AI Agents. The system grasps our industry requirements instantly and executes personalized outreach at a speed that’s simply impossible for humans. It’s the perfect blend of cutting-edge tech and a personal touch.“

Adrian Lier

Head of Sales B2B at apo.com Group

„With dealcode, we’ve taken our sales operations to a whole new level. What used to be tedious research is now handled with a few simple chat commands. We’ve generated hundreds of qualified leads and appointments that far exceed our previous benchmarks. Because the system is so intuitive, we’re scaling across borders. It’s the dawn of a new era where we don't just manage data – we talk to it.”

Dirk Lüders

Marketing & Sales Director International at Jungmann Systemtechnik GmbH & Co. KG

„dealcode has fundamentally changed how we work. Tasks that used to be a drain on our time and energy are now handled intuitively via command. In our niche market, we can now move much faster because the AI manages the complexity in the background. It’s impressive to see the team’s effectiveness skyrocket when the CRM actually ‘thinks’ with you, allowing us to focus 100% on the customer relationship.“

Volker Hirsch

Head of Sales at RÖHM GmbH

The AI Sales OS