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What is Customer Acquisition Cost (CAC)?

August 25, 2022

Glossary

What is Customer Acquisition Cost (CAC)?

Sales and AI terms from A – Z

Customer Acquisition Cost, CAC, B2B, Sales

Customer Acquisition Cost (CAC) is the amount a company has to spend to acquire a new paying customer for a product or service.

The amount a company has to spend to acquire a new paying customer for a product or service is called Customer Acquisition Cost (CAC).


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