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What is Churn (Churn Rate)?

July 26, 2022

Glossary

What is Churn (Churn Rate)?

Sales and AI terms from A – Z

Churn, Churn Rate, B2B, Sales

The churn rate is the percentage of customers who leave or terminate a license agreement.

The churn rate is the percentage of customers who leave or terminate a license agreement within a certain period of time.


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