BASHO is a highly personalized sales email, mostly targeted at c-level executives. The intention is to get a first phone call with a decision-maker. The mail should be as individual as possible. Through intensive research, you should be able to point out a real added value to your contact person in a clear and concise manner. Special attention should also be paid to the subject line, which must stand out. At the end of the mail, there is a call to action and the BASHO mail is made.
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