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What is a Customer Relationship Management (CRM)?

August 26, 2022

Glossary

What is a Customer Relationship Management (CRM)?

Sales and AI terms from A – Z

Customer Relationship Management, CRM, B2B, Sales

Customer Relationship Management (CRM) is the management of interactions with potential and existing clients.

Customer Relationship Management (CRM) is the management of interactions with potential and existing clients. Often a CRM system (such as: Salesforce, Pipedrive or Hubspot) is used for this purpose, in order to record, manage and analyze strategically important information or interactions of an organization with potential and existing Customers accordingly.


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