What is prospecting?

February 1, 2024

Glossary

What is prospecting?

Prospecting is the proactive process of identifying and qualifying potential customers or clients for a business's products or services, involving

Prospecting, sales prospecting, prospecting definition

Prospecting is the proactive process of identifying and qualifying potential customers or clients for a business's products or services. It involves research, outreach, and engagement with individuals or organizations that fit the target market criteria.

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